Agent Photo
Frida Sedighi
  • Lic.# 00963979
Golden Gate Sotheby's International Realty
Golden Gate Sotheby's International Realty home

Here is what Frida's clients have to say...



“Frida was fantastic! From the first phone call to the day of closing, Frida was always professional, a great communicator, and did everything possible to ensure my home was presented in the best possible way to maximize exposure and value. As the seller, it was critical to me that she was   willing to listen to what was important to me throughout the process, and she always did. She had it perfectly staged and worked tirelessly on marketing. Due to her hard work when bids opened I had multiple offers.  I had already moved out of state while the house was on the market. Frida picked up the extra work including meeting with movers to arrange the shipment of artwork that was left for staging once the house sold. I give Frida my highest recommendation”
—Seller

“I had been in my home for 22 plus years, and I was anxious about selling. Frida walked me through the whole process, answering my questions and calming my concerns. The house had many issues, but everything was resolved to the satisfaction of myself as the seller and the young couple who were the buyers. It was a pleasure having her as my agent!”
—Brenda White

“Frida represented me for the sale of my investment/income property in Berkeley. From our first meeting Frida laid out the process, and her contribution, in an efficient and logical manner. Her questions and suggestions assured me I was dealing with a knowledgeable and thorough professional from   the start.  The property was fully occupied with tenants while on the market. She worked to organize and coordinate with them allowing seamless access for all potential buyers. The Sotheby’s name recognition and full suite of professional services were an additional positive.  The marketing fliers and website were spectacular.  She was always eager to help, even with painting the front fence! If I remember correctly more than forty people attended the first day of the beautifully staged open house. Then with multiple offers in hand, above the asking price, her creative but tough negotiation skills drove the process further in my favor. And finally, after the buyers financing faltered, her broker was able to close rapidly, with even better loan terms, for the buyer”
—Berkeley Seller

“After selling my home in Berkeley Frida also represented me in the purchase of my home in Orinda. This transaction was very challenging however Frida worked through the issues and closed on the purchase. There were several instances in which I expected the deal to fall through due to unreasonable   requests from the sellers, however Frida patiently communicated my concerns to the sellers and negotiated a compromise that worked for all parties. I truly appreciate the effort Frida put into this transaction and will continue to work with her on future real estate needs”
—Yhonarma, Buyer

“Frida was wonderful to work with during our first home search in the Bay Area in 2015. She was very patient and understood our needs and preferences, which made the search process smooth and efficient. She was also available any time to answer questions we had or to take us for home viewings. We   felt well taken care of and would gladly work with her again”
—Buyer

“Frida could not have been more professional, helpful and caring. She really knows the Real Estate Markets and offered such excellent advise. She is extremely responsive and always on top of everything even to the last details of the escrow. I not only liked her professionalism but really enjoyed  her personally to the point I missed talking to her and thought if circumstances were different, would we become personal as well a business friends. I could not recommend Frida any higher”
—Carolyn

“Frida, is honest, hard worker, very resourceful, reliable. No matter what type of obstacles comes Frida’s way she puts on another hat and gets the job done. More importantly, she maintains her client’s best interest all the time and the commission is a bonus-she earns and deserves it-each and  every step of the way. Frida sold my house in Berkeley and help me big time to purchase the new house at the Richmond Country Club Villas. I almost blue it when I changed my mind after Frida negotiated the first house and I got the bid in this new area; nevertheless, Frida was patient - show me and explained in great detail that this was the best deal and more value in the long run-she not only got me back in negotiation process-I end up getting a larger house for great price in a new house!”
—Y. Rideaux

“My ex husband and I were selling our house, which is never an easy chore. She was very polite, professional, knowledgeable and patient. She knew the market and the area very well. We sold our house very quickly and for more than we’d hoped. I would recommend her to anyone.”
—Anyzoesf

“Frida is amazing. Her ability to wear multiple hats was outstanding, from realtor to designer to marriage counselor to cat herder, she can do it all. I have to admit, we were not her easiest clients, but her skills were put to the test to get us through the process with dignity and a more than successful sale price. Would recommend her to sell at any level, but as ours was the upper range of any in Berkeley, we were lucky to have her.”
—Teri Beckett


“Frida is terrific. She is very thorough, explains everything so you know what’s going on every step of the process. She follows through and makes sure every i is dotted and t is crossed!”
—Lori

“Excellent, Frida contacted me wanting to sell my house, at the time I was not ready but from our conversation I remember her politeness and when I was ready to sell I didn’t hesitate to call her. We went with all her suggestion to bring the house up to date and it payed off several times over. I highly recommend Frida services. Your the best Frida, Thank you for all your help”
—Shaunta Harper

“Frida was terrific in helping us buy our home. One of her greatest skills is obtaining knowledge. She really listens well and knows how to ask the right questions. She’s not afraid to ask all the important questions in order to get the most knowledge possible so that we could make a winning bid. She is also incredibly responsive and always follows up quickly through email, text or phone. She is also extremely patient and will spend as much time as you need to discuss things; I never felt rushed with her. Frida is absolutely excellent at negotiating and was so helpful in giving us guidance. We bought a fixer and she was also a great resource for us in finding people to help us renovate our home. Most importantly, she never pressured us into any situations - she always made clear what our options were, including walking away if things didn’t feel right. The choice was always ours. We also found Frida to be really caring and felt that she really wanted for us to find a home that we were very happy with. Frida is an all around wonderful agent and we are very happy to recommend her to anyone.”
—D. Daudris

“Fridia was fantastic! From the first phone call to the day of closing, Frida was always professional, a great communicator, and did everything possible to ensure my home was presented in the best possible way to maximize exposure and value. As the seller, it was critical to me that she was willing to listen to what was important to me throughout the process, and she always did. She had it perfectly staged and worked tirelessly on marketing. Due to her hard work when bids opened I had multiple offers. I had already moved out of state while the house was on the market. Fridia picked up the extra work including meeting with movers to arrange the shipment of artwork that was left for staging once the house sold. I give Fridia my highest recommendation.”
—McDonald

“Frida did an excellent job selling my home in Berkeley.  With my busy work schedule I entrusted Frida to prep the interior and exterior of my home prior to listing.  Frida brought in a team of staggers, photographers, and handymen to make the house look stunning for the marketing and eventual   showcasing of the home.  I had multiple offers within the first week and eventually sold at well above the asking price.  Frida created beautiful brochures and advertised my home in major publications which generated a lot of interest prior to the first open house and played a large part in getting the home sold quickly. I enjoyed working with Frida and appreciated her honesty, advise and meticulous attention to detail. If you are considering selling or purchasing a home I highly recommend meeting with Frida prior to selecting a realtor.”
—Yhonarma, Seller

“Frida and Reza are an outstanding seller’s team! It was truly a joy to work with them, and we would do it again in a heartbeat! Every step from the preliminary assessment through the preparations and listing, to the final closing was thoughtful, organized, clearly communicated, and well-timed. Their “hands-on” approach showed a lot of care in what they do, and made the process fun and creative. Because of their combined expertise in the process and the local market, they provided insightful suggestions for upgrades and repairs, and solid guidance for maximizing return on investment. Details that really made the house stand out and gave it its personality were identified and highlighted. They were invaluable in finding reasonably-priced, high-quality contractors, and helped immensely in negotiating great prices. Their marketing approach, from listing to staging and showing, was clearly explained and the timeline was optimized. The closing was surprisingly easy for us as the sellers, as they did all the hard work behind the scenes to clarify details, and follow up on questions about prospective buyers, giving us confidence to move forward. Our successful results clearly indicate an expert understanding of the business! In addition to their expertise in the business, Frida and Reza are excellent communicators - about the steps in the process, the required documentation, including local requirements, the reasons behind their preparation and marketing suggestions, schedule updates, by providing timely reminders to us - and they were always very responsive to questions or concerns we had. Perhaps most importantly, they were flexible and generous with their time, ensuring the process went forward as smoothly as possible and according to our desired schedule.”
—Dorothy Payne


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